5 things to consider when selling land

Land for sale

Selling land is quite different from selling a house. And land buyers are different from home buyers. Selling land usually also takes more time than selling a ready-to-move-in-house, so more patience is required.

Regardless of whether you are selling land to individuals or investors, they are looking to buy land because they want to customize it to their needs. So it is important to present all the possibilities your land has to offer and be prepared to answer questions about it.

Below are 5 tips on how and what to prepare to attract potential buyers and to make your lot more appealing to them.

 

Appearance

Just like you would clean up your house when showing it to potential buyers, you need to make your land presentable as well. Mow the lawn, remove any unused items or trash and, if any in the area, pluck the trees or bushes. You could even make it more visually appealing by placing some flower pots in the area.

If there are any fences or walls around the lot, make sure they look neat by giving them a coat of fresh paint. If there aren’t any, you could set up lines around the land boundaries to help buyers get a feeling of the size of the lot.

 

Presenting the possibilities

Since the buyers cannot physically see what can be done with the land, you need to make sure to give a colorful description of all the potentials your lot has.

Try to brainstorm and make a list of things the land could be used for. You need to understand the needs of your buyers and adjust the image to their needs. You need to create a visual idea for your buyers. Sometimes all it takes to convince someone into closing a deal is to insert the right imagery into their head. But make sure you only give realistic ideas in accordance with the government restrictions/licenses you have for the lot.

 

Location

You cannot change the location of your land, but it is still one of the most important things that might convince potential buyers into buying it. Depending on how good your lot’s location is it will be easier or harder to attract buyers, so you need to present it the right way.

Think about who your potential buyers could be based on the location of your land and prepare a few selling viewpoints based on these different profiles.

Do some research about the area and the land. What kind of a community is it? Is there easy access to schools, groceries, restaurants? This also includes doing research about the following:

 

Restrictions

Depending on what kind of licenses and limitations the lot has, the different possibilities change. Can you use the lot to build a residential house or a business? Maybe use it as a camping ground?

Get all the restrictions and papers ready, so you can tell potential buyers exactly what they are (not) allowed to do with the land. Make sure you know where the property boundaries are and what the development possibilities are.

 

Utilities

People interested in buying your land will want to know what kind of utility and infrastructure options they have. They will need to know if there is power, water, sewer and communication access already available. If not, how and at what cost it can be made accessible. So make sure you have that information ready.